Digital Marketing: A Quick 5 Step Guide for Beginners

You’ve heard digital marketing is important for your business, but you don’t know where to start. You have a website and no one’s buying anything?

Fear not! This post will walk you through 5 digital marketing steps that are essential to the success of any business online. A word of caution though: digital marketing can be overwhelming so be sure to bookmark and revisit this post so you can revisit when you finish implementing these steps in order.

Step One: Define your customer avatar.

– Who is your prospective client? What are their demographics, interests and behaviors? This will help you define the type of digital marketing content that will resonate with them. For example, if a majority of people visiting my site are moms in their 30s who like to cook for themselves then I might want to include a recipe on my blog post about how to make healthy meals. If they mostly read articles when browsing online, then blogging might be better than social media or email campaigns as a form of digital marketing because it’s more personalized and interactive.

Step Two: Optimize your website for mobile and design with your customer in mind.

Mobile digital marketing is a growing trend because people use their phone to access the internet more than ever before, so it’s important to make sure that you’re optimizing your site for this platform if you want to be successful. There are many different ways of doing this but here are some examples below:

– Make sure images on the page load quickly by compressing them using an app like TinyPNG or Photoshop.

– Consider creating two completely separate versions of each webpage, one optimized for desktop/laptop users and another version designed specifically for mobile devices. This way when someone clicks onto your website from a search result they’ll get content that loads easily and is formatted according to the device they will be viewing your website from.

– Consider the layout and navigation elements of your site. Is the menu easy to see and navigate to the necessary pages that may be of interest? If someone wants to get in touch, do you have a contact page visible?

Mobile digital marketing is a growing trend because people use their phone to access the internet more than ever before, so it’s important to make sure that you’re optimizing your site for this platform if you want to be successful.

Step Three: Engage your customers with your content

– Update your blog on a regular basis.

– Create digital content that people will enjoy reading, watching and listening to. You want them to come back again the next day for more!

A common tactic is to create digital content in different formats so there are options for all types of readers: books, newsletters, blogs posts, videos etcetera.

You can also use social media like LinkedIn, Twitter or Facebook as part of this digital engagement strategy by sharing interesting articles with others and inviting people to comment on what they think about it too. If you have an active following online then you’ll have someone who might share your article (and their own followers) which ultimately increases reach even further.

Engaging customers means creating something worth their time and a pathway to a better relationship with them.

Step Four: Track and measure your digital marketing activity

– Find out what is working by analyzing the data you’re collecting. What content are your customers interacting with the most?

– Be sure to check in on any new campaigns or strategies a few weeks after they go live so that you can see if they are successful, modify them as needed, and repeat!

By tracking your activity, you can see what is working and then adjust as you go.

By tracking your activity, you can see what is working and then adjust as you go.

Step Five: Assess Activity, optimize and repeat.

Now that you have data from tracking and measuring what is happening, you can optimize your digital marketing activity on an ongoing basis based on what is happening. You may find that there are particular months when it’s a particular season or a big event in nearby locations that causes a spike in orders or enquiries. Seeing trends like this in your activity allows you to plan for future campaigns around upcoming months and continue to make improvements as you gather more interactions and activity with your customers.

If you feel overwhelmed just reading what you need to do and need some help, Wowza can help you get started. Get in touch with us today.