Why Facebook Is The Perfect Platform For Your Business

Social media offers a range of opportunities and strategies for businesses to get noticed. It’s hard to look past Facebook as one of the most successful ways to connect with customers and build a thriving business and online presence. Here at Wowza, we specialize in Facebook marketing, and can help you get the most out of this extraordinary tool. 


But why is Facebook the perfect platform for you?



1 Users, users, users! 


With over 2 billion monthly active users, Facebook is the most popular social media site on the planet! With such a large user base, you have the best chance to reach more people, from all walks of life! Whether you want to target a wide range of people, or a specific audience – Facebook is the place!


2 Community


Facebook pages are a great way to foster engagement and community within your audience. Bringing together your audience through interactive posts and encouraging them to share their opinions, offer feedback or write a review creates an open line of communication between both you and your audience – and fosters a sense of community as well!


3 Search Engine Optimization (SEO)


When it comes to search engine optimization, Facebook plays a key role in the accessibility and visibility of your site. Facebook can be a great pathway to lead potential customers to your own website (or other channels), and can help increase your visibility on search engines. We can help you optimize your Facebook page through keywords and valuable content so you can get the best results, and higher traffic.


4 Know your market


Facebook offers great tools for businesses to really understand their market, and the best way to reach out effectively. Facebook Insights helps marketers track the success of your Facebook posts through analyzing reach, user interaction (ie. likes, shares, etc.) and other key points of engagement. All this information can be quite overwhelming to the untrained eye, so we at Wowza can help you understand the figures, and help you use that information to market yourselves effectively and efficiently.


5 Easy!


Unlike creating a website, Facebook is free and super easy to set up! You’ll be up and running in no time at all, meaning you can put all your energy into making those all important audience connections.


Whether you’re just starting out, or have a large and established client base, Facebook is the perfect place to market yourself to the masses through unique and engaging content. Get in contact, and we can help you make sure you’re getting the most out of the platform!