Branding Design – More than just a logo: why branding is important.
The concept of branding design can be quite daunting – there’s so much to consider! But when it’s done well – it has the ability to deliver great results.
A common misconception is that all you need is a nice logo and you’ll be sorted. However, when it comes to a successful brand, you’ll soon start to find there’s a lot more to it. It’s the logo, it’s the website, it’s the social media posts, it’s the photography. It’s all well and good having a logo, but having a cohesive brand strategy across all platforms, digital and physical, is what will help you stand out from the crowd.
But why is branding so important? What can it do?
It’s all well and good having a logo, but having a cohesive brand strategy across all platforms, digital and physical, is what will help you stand out from the crowd.
Here are 5 key things to consider when thinking about your brand.
Perhaps the most important function of a brand is to create recognition amongst consumers. Your brand essentially becomes the voice and face of your business, and it immediately becomes what consumers recognize, so you better make sure your branding is conveying a powerful message about your values, but simple enough to be memorable.
Well thought out brand strategies can also translate well into advertising campaigns. Using a range of different means of advertising strategies to showcase your brand and company once again increases consumer recognition amongst your target market and drives more sales.
A well thought out brand makes you look polished, professional and gives you a cutting edge against the competition. Consumers are more likely to do business from a brand that seems well put together and professional looking, and therefore trustworthy.
4 Let Customers Understand You
As mentioned previously, a brand essentially works as a voice for your company. A well thought out and designed brand helps communicate your unique values and ambitions to your customers, and hopefully connects with people on an emotional level.
5 It Looks Good
While there’s so many positives to having a fresh and exciting brand, the most important of all – you look good! And who doesn’t want to look good?
Got the branding design blues? We will make you look good.
Here at Wowza Digital Marketing, we believe that a good brand makes all the difference, and if you’re feeling like a freshen up in the branding department – we’ve got you covered!
Get in touch and see how we can help your business.