eCommerce marketing is always moving and changing to adapt to changing consumer behavior. Which as a result of changing technology does dictate this.
We’re moving with the changes as they happen. Spotted recently are some changes that appear to be coming soon on Facebook and online store owners should take note.
This is a carousel of different items presented on the newsfeed.
What’s interesting is that they aren’t a sponsored ad but an organic push by Facebook to present different items from different shops and suppliers on my newsfeed based on what I guess may be a result of their AI’s guess of what I would be interested in.
…an organic push by Facebook to present different items from different shops and suppliers on my newsfeed based on what I guess may be a result of their AI’s guess of what I would be interested in.
Why online store owners should pay attention to this
- From what we have seen so far this is an organic push from Facebook giving your store free exposure to the type of audience Facebook’s AI thinks is interested in your product.
- Enlisting your shop items gives your store the opportunity to be seen by your customers on Facebook.
- If you have already gone through the process of setting up your shop but some items are not showing, to resolve any policy violations promptly and make the most of this while it is likely going to be in an early test phase.
Again, this is an organic method.
No extra spend.
Just your shop items selected by Facebook to be presented to users who are likely to buy.
If you need help and support for this, do connect with us via our contact page.