How Covid Highlighted The Importance Of Social Media For Business

2020 has been a crazy year, one that we could never have predicted. While we were all stuck inside and time felt like it was standing still, thanks to the powers of social media business was able to keep moving. This time period really highlighted the power social media has on the relationship between business and customer, and how important it is to utilize social media tools to your advantage.

As a result of the pandemic, time spent on social media skyrocketed, with 47% of New Zealanders reporting an increase of social media use. We saw this increase ourselves with campaigns we were managing. Brand engagement and online shopping boomed, and with the recent movement amongst consumers and the New Zealand community to ‘support local, shop local’, this became the perfect time for local businesses to take advantage of the powers of social media to see results.


More eyes on social media, means more eyes on your business.


The shopping experience has changed as consumers shift from window shopping to online shopping.

Capitalizing on this growing trend is key, and social media will become your businesses best friend.


Here are some key social media tips to encourage success for your business social media:



Best way to reach your customers?

Know them!

By knowing their needs and interests, you will be able to craft content that you know your customers will interact with and appreciate.



People are far more likely to interact and share content when it resonates with them on a deeper level. By telling a relatable story through your content, you are connecting with your customers on a personal level – creating a lasting connection and association.



Keeping your content interactive encourages growth and engagement.

Consumers love getting involved and sharing their opinions. So why not ask a few questions? A quiz perhaps?



We understand the temptation to put out as much content as you can. But sometimes less is more!

Content creation is simple.

Creating high quality content takes into account the other tips we’ve listed.


Take it further and eliminate guesswork with data.


We here at Wowza Digital Marketing love data! Data tells us the story of what users are doing. Often what we can see from the front end of the page may tell a different story from the backend looking at the analytics.

There’s no denying the importance of social media and having an online presence in 2020 (and as we start a new year!), and with these key tips you can continue to grow your business online.

Still feel like you need a hand with the above? Get in touch and see how we can help your business.