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Understanding Facebook Advertising for eCommerce

Understanding Facebook Advertising for eCommerce

by | Jun 26, 2023 | Digital Marketing, Facebook, Social Media, Websites

Navigating the Social Network Seas: Mastering Facebook Advertising for eCommerce

If you’ve ever been swept up in the vast, unpredictable ocean that is Facebook Advertising, you’ll know that it can feel like steering a ship in a squall. With 2.9 billion monthly active users, Facebook’s the “Pacific Ocean” of the social media world. It’s an eCommerce marketer’s dream, sure, but the waters can be choppy. Fear not, brave explorer, let’s chart a course together through the waves of Facebook advertising for your eCommerce vessel.

Point A: The Why

Why should Facebook advertising be on your eCommerce radar, you ask? Well, imagine casting a wide fishing net into a school of tuna. Facebook is that school of tuna, and your ad? That’s your net. Facebook’s user base is not only vast but also diverse, making it the perfect fishing ground for any eCommerce business.

Another perk? Facebook users love to shop! With its inbuilt shops and seamless integration with many eCommerce platforms, Facebook takes ‘window shopping’ to a whole new level. Users can browse, fall in love with, and purchase your product without even leaving the platform. Now, that’s convenience served on a silver platter.

Point B: The How

First off, let’s clear the foggy myth that you need a treasure chest of gold to advertise on Facebook. False. Facebook is all about precision. It lets you target ads based on user interests, behaviours, demographics, and even connections. You could be a small, artisanal socks store owner targeting ‘sock enthusiasts’ aged 18-35 in New York, or a luxury yacht dealer targeting ‘yacht lovers’ over 40 in Monaco. Facebook has you covered.

To set sail, you’ll first need to create a Facebook Business Page – your ship in this vast sea. Then, venture to the ‘Ads Manager,’ your control room. This is where you’ll create, manage, and analyse your Facebook ad campaigns. The interface might seem as complicated as a ship’s rigging at first, but fear not, with a bit of tinkering, you’ll be steering like a seasoned captain.

Point C: The What

So, what kind of ads should you create? Facebook offers several ad formats – from single image ads (the classic schooner) to carousel ads (the flashy catamaran). Carousel ads are excellent for showcasing a range of products, while video ads can create a compelling narrative about your brand. Remember to keep the tone engaging and conversational – you’re at a social gathering, not a business meeting.

As for the ad copy, it’s your siren’s song, captivating those potential customers. Be concise, clear, and compelling. Yes, you’re selling a product, but you’re also telling a story. Your customer isn’t just buying artisanal socks; they’re buying comfort, creativity, and a conversation starter at their next Zoom party.

Point D: The Analysis

Remember, a good captain doesn’t just set sail; they navigate. With Facebook’s robust analytics tools, you can track the performance of your ads in real-time. Are people clicking on your ad but not making a purchase? Maybe it’s time to improve your website experience. Is a specific demographic responding better to your ads? Perhaps, you’ve found your loyal crew.

So, there you have it, brave explorer – your charted course through the mighty waters of Facebook advertising for eCommerce. Yes, the seas can be choppy and unpredictable, but with the right compass, a clear map, and a sprinkle of creativity, you can navigate these waters like a seasoned captain.

Remember, every sea captain learns from experience. Don’t be disheartened by initial failures. Instead, adjust your sails, learn from your missteps, and keep sailing towards your goal.

Drop anchor here if you need assistance or guidance. Contact us today, and let’s conquer these seas together. Set sail to success with Facebook advertising for eCommerce!

 

 

If you’re looking for further assistance to keep up to date with the digital marketing world for your business, you can connect with us here.

 

What is Digital Marketing? An Introduction

What is Digital Marketing? An Introduction

by | Jun 19, 2023 | Digital Marketing, Email Marketing, Facebook, SEO, Social Media, Websites

Navigating the Digital Universe: A Beginner’s Guide to Digital Marketing

As we surf the wave of the digital era, where the world connects via tiny screens and everything from food to philosophy is just a click away, there lies a goldmine for businesses – Digital Marketing. So, fasten your seatbelts, let’s blast off on a cosmic journey into the intriguing universe of digital marketing.

“Digital marketing” may sound like a trendy buzzword that folks casually drop at cocktail parties. Still, it’s a behemoth concept, robust enough to reshape the traditional paradigms of marketing. Let’s decode it. Simply put, digital marketing is the art and science of selling products and services over the internet using digital technology. The playing field encompasses search engines, social media, email, websites, and any other digital platform where you can connect with your potential customers.

 

> SEO – The ‘Google Love’ Factor

First stop on our expedition, Search Engine Optimization or SEO. Think of SEO as the translator that helps your business speak the language of search engines. Google (or any other search engine, for that matter) is like the maître d’ of the internet. SEO tactics help you sweet talk your way up the search engine results pages (SERPs), increasing your visibility to potential customers on the prowl.

 

> PPC – Paying for the Limelight

While SEO can get you the Google love, Pay-Per-Click (PPC) advertising is more like renting a billboard on the digital highway. In the realm of PPC, you only pay when a curious user clicks on your ad. The beauty of it? You could secure a spot at the top of the Google search results or on the sidebars of your favorite social media platforms. Google AdWords has been the glitzy star of PPC, with a vast audience reach that would make any marketer swoon.

 

> Social Media Marketing – Mingling at the Digital Cocktail Party

Billions are hooked on social media worldwide, and the numbers keep soaring. If the world’s a stage, platforms like Facebook, Instagram, LinkedIn, and Pinterest are the microphones amplifying your voice. Social media marketing is about capitalizing on this digital cocktail party to promote your content and engage in one-to-one interactions with your audience.

 

> Content Marketing – Wooing with Words (and More!)

Next up, content marketing – a subtle art of wooing your audience with relevant, high-quality content. It’s not just about filling your website with blog posts (although that helps), it’s about providing value. Infographics, podcasts, videos, eBooks, webinars – they’re all tools in your content marketing arsenal to establish your brand as the go-to authority in your field.

 

> Email Marketing – The Evergreen Charm

Amid the digital marketing glitz and glamour, you’ll find the evergreen charm of email marketing. It’s the classic ‘pen pal’ correspondence, but for businesses. Whether you’re delivering thought-provoking content, promoting a sale, or simply saying ‘we miss you’ – an email could be your golden ticket to staying fresh in your customers’ minds.

 

> Mobile Marketing – The Smartphone Savvy Route

As we’re wedded to our smartphones in a modern love story, mobile marketing becomes the protagonist. Whether it’s a snappy pop-up ad in a mobile game or a text message about a flash sale, the aim is to tap into the sea of smartphone users and reel in those conversions.

So, why is digital marketing leaving traditional marketing in the digital dust? The magic lies in its boundary-breaking reach and laser-focused targeting. Ads can be served to users based on their age, location, hobbies, favorite cat breeds – you name it. Add to this, real-time tracking and analysis, and you have a marketing strategy that’s responsive, flexible, and impressively cost-effective.

 

In conclusion, if you’re not navigating the digital universe, you risk becoming a fading star in the competitive business galaxy. Understanding digital marketing is no longer an ‘optional extra’ – it’s an essential survival skill in the digital jungle.

Yes, digital marketing is vast. Yes, it’s ever-changing. But fear not. Navigating it doesn’t have to feel like you’re lost in space. With the right strategies and maybe a little help from seasoned experts, your business can shine brightly in the digital sky.

If you need assistance or help (maybe a digital marketing map?), contact us today to get you started.

 

If you’re looking for further assistance to keep up to date with the digital marketing world for your business, you can connect with us here.

 

Using Facebook for Business

Using Facebook for Business

by | Feb 3, 2023 | Digital Marketing, Facebook, Online Shopping, Social Media, Websites

Facebook for business in 2023

Using Facebook for business in 2023 can be a powerful way to reach a large and engaged audience. Here are some ways businesses can make the most of the platform:

  1. Facebook Pages: Create a business page to showcase products or services, share updates, and interact with customers.
  2. Facebook Ads: Utilize Facebook’s advertising platform to target specific audiences and drive traffic to a website or landing page.
  3. Facebook Groups: Create or join groups related to your industry to network and connect with potential customers and partners.
  4. Facebook Live: Use Facebook Live to host live events, Q&As, or demonstrations to engage with followers in real-time.
  5. Facebook Marketplace: Use the Facebook Marketplace to buy, sell, and trade goods and services with people in your community.

It’s important to keep in mind that the algorithms and best practices for Facebook may change, so staying up-to-date with the latest developments is crucial for success. Additionally, having a strong brand presence, providing valuable content, and engaging with followers can help grow a business’s presence on the platform.

As a starting point, Facebook pages is a good part of the platform to focus on for those who are very new to the platform and can then take it from there. To create one, follow these instructions as provided by Facebook themselves.

Some steps to make the most of Facebook pages are as follows.

  1. Optimize your page: Make sure your page includes all the relevant information about your business, such as the company description, contact information, and profile picture. Use keywords in the About section to improve search visibility.
  2. Post regularly: Keep your page active by posting updates, news, and content that is relevant to your audience. This can include text posts, images, videos, and links to articles or blog posts.
  3. Engage with your followers: Respond to comments and messages in a timely manner and participate in discussions to build a community of loyal followers.
  4. Use Facebook Insights: Monitor your page’s performance using Facebook Insights to see which posts are performing well and adjust your strategy accordingly.
  5. Run Facebook Ads: Utilize Facebook’s advertising platform to reach a wider audience and drive more traffic to your page. You can target specific demographics, locations, and interests.
  6. Collaborate with other pages: Collaborate with other pages in your industry to cross-promote each other’s content and reach new audiences.
  7. Use call-to-action buttons: Add call-to-action buttons to your page, such as “Call Now” or “Shop Now,” to encourage users to take a specific action.

By following these tips, you can effectively use Facebook Pages to promote your business and engage with your target audience.

 

If you’re looking for further assistance to keep up to date with the digital marketing world for your business, you can connect with us here.

 

Personalisation in digital marketing: exploring the best practices

Personalisation in digital marketing: exploring the best practices

by | Jan 27, 2023 | Digital Marketing, Facebook, Online Shopping, Social Media, Websites

Personalisation in digital marketing: exploring the best practices

Personalisation in digital marketing is the process of tailoring marketing messages and content to the individual preferences, needs, and behaviors of a specific customer or group of customers. This approach can lead to higher engagement and conversion rates, as well as improved customer satisfaction and loyalty.

Here are some best practices for Personalisation in digital marketing:

  1. Segment your audience:
    Segmenting your audience allows you to create targeted and personalised messages for different groups of customers. For example, you can segment your audience based on demographics, behavior, or purchase history.
  2. Use data to understand your audience:
    Use data and analytics to understand your audience’s preferences, needs, and behaviors. This will allow you to personalise your marketing messages and content to the specific interests of each customer.
  3. Personalise email marketing:
    Email marketing is one of the most effective ways to personalise your marketing messages. Use personalisation tokens, such as the customer’s name, to make the message more engaging and relevant.
  4. Use personalised content:
    Personalised content, such as product recommendations, can be used to improve the customer experience and increase conversion rates. Use data to understand what products your customers are interested in, and then create personalised content to recommend those products.
  5. Test and optimize:
    Personalisation is an ongoing process, so it’s important to test and optimize your personalisation strategies to see what works best. Use A/B testing to see which personalised messages and content are most effective, and then adjust your strategy accordingly.

In conclusion, personalisation in digital marketing is a powerful way to improve customer engagement and conversion rates. By using data to understand your audience, personalizing your marketing messages, and testing and optimizing your strategies, you can create a personalised experience that will delight your customers and drive business growth.

If you’re looking for further assistance to keep up to date with the digital marketing world for your business, you can connect with us here.

 

Using social media for ecommerce to drive sales

Using social media for ecommerce to drive sales

by | Jan 19, 2023 | Branding, Digital Marketing, Facebook, Online Shopping, Social Media, Websites

Using social media for ecommerce to drive sales

Social media has become an integral part of e-commerce in recent years. With the rise of platforms like Facebook, Instagram, Tiktok and Twitter, businesses are now able to connect with their customers in ways that were previously unimaginable.

One of the most significant ways that social media has impacted e-commerce is through the ability to target specific demographics and at the same time offer businesses the ability to track their metrics and data, which helps them to optimize their marketing strategies and improve their ROI (return on investment).

Creating a community around a brand is also easier through social media. Businesses can share their products, services and brand story with their followers, and also to engage with them through comments, DMs and other interactions. This type of engagement helps to create a sense of community and loyalty around a brand, which can lead to increased sales and customer retention.

Today, many consumers look to social media to research products before making a purchase. Customers  ask questions, leave reviews, and share feedback, which can help to build trust and credibility with potential customers.

Some of the most effective ways to drive sales include:

  • Social Media Advertising: Platforms like Facebook, Instagram, Tiktok etc allow businesses to run targeted ads to specific demographics, which can help to increase brand awareness and drive sales.
  • Influencer Marketing: By partnering with social media influencers, businesses can tap into their large following and credibility to promote their products. This can be a powerful way to reach new customers and drive sales.
  • Product Showcasing: Platforms like Instagram and Pinterest allow businesses to showcase their products in a visually appealing way, which can help to entice consumers to make a purchase.
  • User-generated Content: Encouraging customers to share their experiences with your products on social media can help to build trust and credibility with potential customers.
  • Social media commerce: Platforms like Instagram and Facebook allow businesses to sell products directly on the platform, eliminating the need for customers to leave the platform to make a purchase.
  • Customer Service: Some platforms allow businesses to handle customer service inquiries and complaints in a timely and efficient manner. This helps to build trust and loyalty with customers which can lead to repeat business.
  • Live streaming: Live streaming platforms like Instagram, Facebook and TikTok allow businesses to interact with customers in real-time and showcase their products in a dynamic way.
  • Contests and Giveaways: Running contests and giveaways on social media can help to increase engagement and drive sales by encouraging customers to share your products with their friends and followers.

Overall, social media has had a profound impact on e-commerce. It has made it easier for businesses to target their desired audience, create a sense of community around their brand, and connect with customers in a more personal way. As the use of social media continues to grow, it will likely continue to play a crucial role in the e-commerce landscape.

 

If you’re looking for further assistance to keep up to date with the digital marketing world for your business, you can connect with us here.

 

The future of artificial intelligence in digital marketing

The future of artificial intelligence in digital marketing

by | Jan 10, 2023 | Artificial Intelligence, Digital Marketing, Online Shopping, Social Media, Websites

The future of artificial intelligence in digital marketing

 

Artificial intelligence (AI) is rapidly changing the landscape of digital marketing, and it is likely to continue to do so in the future. From chatbots and predictive analytics to machine learning and natural language processing, AI technologies are being utilized by businesses in a variety of ways to improve their marketing efforts.

One of the key ways that AI is being used in digital marketing is through the use of chatbots.

Chatbots allow businesses to automate customer service and support, providing timely and personalized responses to customer inquiries and requests. This can help to improve customer satisfaction and loyalty, as well as reduce the workload on customer service teams.

The online user is becoming accustomed to quick and instant responses and using a chatbot to address this for many businesses will continue. 

 

Another area where AI is having a significant impact is in the realm of predictive analytics. 

By analyzing customer data and behavior, businesses can use AI to predict future customer actions and tailor their marketing efforts accordingly. For example, a business might use predictive analytics to identify customers who are likely to make a purchase in the near future, and target their marketing campaigns specifically to those individuals. This can help businesses to improve the effectiveness of their marketing efforts and achieve a better return on investment.

Machine learning is another area where AI is being utilized in digital marketing. 

There are several key types of machine learning:

  1. Supervised learning: In supervised learning, a machine learning model is trained on a labeled dataset, which includes input data and corresponding output labels. The model uses this labeled dataset to learn the relationship between the input data and the output labels, and can then be used to make predictions on new, unseen data.
  2. Unsupervised learning: In unsupervised learning, a machine learning model is not given any labeled data. Instead, it must learn to identify patterns and relationships in the data on its own. This is often used for clustering tasks, where the model must identify groups of similar data points.
  3. Reinforcement learning: In reinforcement learning, a machine learning model learns by interacting with its environment and receiving rewards or punishments for certain actions. This is often used for tasks where an optimal sequence of actions must be learned in order to maximize a reward.

In the world of digital marketing, machine learning can be used in a variety of ways. For example, it can be used to analyze customer data and identify patterns and trends that can inform marketing strategies. It can also be used to optimize the targeting of marketing campaigns, by identifying the most effective audiences and channels for reaching potential customers.

Finally, natural language processing (NLP) is an AI technology that is being used to improve the effectiveness of marketing campaigns. 

NLP is also being used to analyze customer language and behavior in order to inform marketing strategies. For example, businesses might use NLP to analyze customer reviews and feedback in order to identify common themes and concerns, and use this information to improve their products or services.

Another area where NLP is being used in digital marketing is in the realm of content marketing. By analyzing customer language and behavior, businesses can use NLP to create personalized and targeted marketing campaigns that are more likely to resonate with their audience. This might involve using NLP to identify key words and phrases that are commonly used by customers, and incorporating those words and phrases into marketing content.

In conclusion, the future of artificial intelligence in digital marketing looks bright. From chatbots and predictive analytics to machine learning and NLP, AI technologies are already having a significant impact on the way businesses approach their marketing efforts. As AI continues to evolve, we can expect to see even more innovative and effective uses of this technology in the world of digital marketing.

 

If you’re looking for further assistance to keep up to date with the digital marketing world for your business, you can connect with us here.

 

Facebook Advertising vs Linkedin Advertising: Which one should you choose?

Facebook Advertising vs Linkedin Advertising: Which one should you choose?

by | Jul 22, 2021 | Digital Marketing, Facebook, LinkedIn, Online Shopping, Social Media, Websites

Facebook Ads vs Linkedin Ads: Which one should you choose?

“LinkedIn Advertising is expensive” is something we hear a lot when the issue of where to advertise comes up!

This has certainly been our experience in the past as well in terms of costs of advertising on LinkedIn until now.

In this post, we cover a case study of a test campaign we launched on both LinkedIn and Facebook. This was to test which platform may be best to concentrate on in the long term and where or how funds can be used. We hope it helps you get closer in making a decision about which platform is best for you and your needs.

 

Case study industry and target:

It is important to note that the audience that we targeted are those with decision making capabilities within their human resource department.

Naturally, LinkedIn seemed a far better fit as it’s built mainly for business professionals and has a recruitment based fcous to one of its services. We were prepared for the costs to be higher on LinkedIn as well due to this so we had some kind of expectation as to what was going to be the outcome.

 

Facebook generated more impressions than LinkedIn for about 76% of the same budget.  Although Facebook appears to have more people clicking through on average, fewer continued on to view the landing page.

 

The Process:

Firstly we prepared the funnel for our campaign. If you haven’t heard of a funnel before or you’re thinking of that piece of plastic item, this is not that type of funnel.

This is talking about an online funnel whereby a user would have an initial page they are expected to see and then there’s a series of pages that funnel them into the desired outcome or action you would like the user to take.

A simple funnel usually consists of a landing page and a thank you page. Sometimes this can be much longer depending on what you offer.

For our case study, we designed a simple funnel to test our audience.

We designed and developed the landing page, thank you page with an upsell and necessary email automations that were attached to the funnel.

We ensured that both Facebook and Linked tracking was installed on the entire funnel so we could keep track and measure the outcome of our efforts. This is a very important step if you’d like to do a similar exercise!

 

…it was more cost effective to advertise on LinkedIn, the cost per page view for our landing page was 30% lower from our LinkedIn users. So it was more expensive to get our traffic from Facebook to view our landing page.

 

 

The Ad Campaign:

Both the Facebook and LinkedIn ad campaigns were set up with the objective of driving traffic to our landing page. The rationale behind this was to see who we could get that was interested enough in our ad to actually click through and land on the website landing page.

We used the same creative.

  • Same image.
  • Same copy.
  • Same headline.

Targeting our audience on LinkedIn was a lot easier since most profiles were professionals who included their title and employer information.

Facebook targeting via job titles is also available but given that this platform is not strictly for work purposes and we have too often seen job titles like “CEO of Work From Home” or something of the likes, we did not depend on the job titles for this but utilised the interests, demographics and lookalike audiences seeded from the client’s contact list.

As this was a test campaign to test the waters, we had put aside a sufficient sum to perform the test with the requirement that both platforms needed a minimum of 5,000 impressions so it would give us a good indication of how our audience on each platform responded.

 

The Results:

Facebook generated more impressions than LinkedIn for about 76% of the same budget. We can also see from the table below that there was a higher click through rate from Facebook in comparison to LinkedIn.  So it looks like everything is pointing towards Facebook being the more cost effective option.

What it came down to was how many users actually landed on the website to view our landing page.

So although Facebook appears to have more people clicking through on average, fewer continued on to view the landing page.

 

The deciding metric for our case study that it was more cost effective to advertise on LinkedIn is that the cost per page view for our landing page was 30% lower from our LinkedIn users. So it was more expensive to get our traffic from Facebook to view our landing page.

 

As our objective from the beginning was to drive traffic to the landing page, this met the requirements we had set in terms of determining an outcome as to where it would be best to focus further advertising efforts on. We weren’t deciding based on the number of clicks but the number of users that actually viewed the landing page. A step further from a click.

Metric LinkedIn Facebook
Impressions 5,813 10,344
Reach 3,037 5,786
Average CTR (click through rate) 1.05% 4.03%

 

What does this mean for you?

 

From the results of this case study, we can confidently say that it is always best to launch a test first before pouring your marketing budget into one platform.

Would it be cheaper for you too to advertise on Linkedin?

That depends. It depends on what industry you serve and who you are targeting.

 

Generally, it would be safe to say that direct to consumer products are best advertised on Facebook in comparison to LinkedIn but then again, it possibly could also depend on what type of product you are selling

We’ve seen business to business advertising work very well and more cost effectively on Facebook.  At the end of the day, your ad campaign may have a different objective to our case study and driving traffic is different from the number of sales you convert from this traffic.

 

If you’re looking for assistance on some advertising, you can connect with us here.

Get a free audit on your online store, click here. If you are just getting started with digital marketing, we have a quick 5 step guide for you over here.

22 Things Consumers Can’t Stand About Online Shopping

22 Things Consumers Can’t Stand About Online Shopping

by | Jul 6, 2021 | Online Shopping, Websites

Online shopping is convenient and it has made our lives easier, but there are some things that consumers just cannot stand. Have you ever wondered what the most common complaints about online shopping are?

In this blog post, we will talk about 22 of them!

  1. When it takes too long to checkout because the store requires you to register and create an account.
  2. The fact that when people order something online and it arrives later than expected without notice from the store.
  3. When the price changes after a purchase has been made and the consumer did not notice until later.
  4. The inability to touch and feel the product before buying it.
  5. No customer service chat capabilities while shopping online
  6. Only having one size or type of an item available for sale but none in stock at any nearby physical location where customers can go instead.
  7. People don’t like how they have to deal with returns or exchanges in person because so many stores do not offer an option for free shipping and handling on these types of transactions.
  8. When trying to find something, it takes way too long because there are so many products available for sale but not organized in any logical order on their website.
  9. The hassle of having to sign up or log in each time they want to make another purchase at the online store.

     

     

    Online Shopping Consumer Pet Peeve #5:
    No customer service chat capabilities while shopping online

     

     

  10. Not being able to check out when shopping online until everything is added into the cart may be convenient if customers know what they need beforehand, but can cause frustration if they don’t have anything specific in mind.
  11. When a promotion code does not work though it is currently in promotion.
  12. Being told they have to pay for shipping.
  13. Forgotten passwords and automatically generated email addresses that make it hard to contact the customer service department.
  14. When a product cannot be shipped to their address, yet there was no warning beforehand about this possibility.
  15. Not being able to see how much is left in their online shopping cart when ordering more than one item at once on a website or app because of how the layout displays individually priced items separately from those with bundled prices (i.e., subscriptions).
  16. Returning an item after receiving it but not getting any credit back onto their account balance until weeks later.
  17. No clear information on how to make contact with the store if we need help
  18. When an online store has different prices on the same item from one day to another.

     

     

    Online Shopping Consumer Pet Peeve #8:
    When trying to find something, it takes way too long because there are so many products available for sale but not organized in any logical order on their website.

     

     

  19. When we are redirected to a third party website when clicking a link or entering their URL in our browser address bar, which can lead us down unexpected paths and result in unwanted pop-ups.
  20. Having difficulties finding out what credit cards they’re compatible with because it’s not clearly stated on the site.
  21. The need for more video tutorials that approach questions and topics like how to find sizing information, create an account, track orders as well as general tips about navigating websites and mobile apps (i.e., using dropdown menus).
  22. Not being able to try on clothing before buying it.

Online shopping has made it easier and convenient for customers to purchase but it also mean that shop and store owners have to review and dedicate resources on improving customer service on their website where necessary.

For assistance or to get a free audit on your online store, click here

If you are just getting started with digital marketing, we have a quick 5 step guide for you over here.

Digital Marketing: A Quick 5 Step Guide for Beginners

Digital Marketing: A Quick 5 Step Guide for Beginners

by | Jul 2, 2021 | Digital Marketing, Facebook, Social Media, Websites

Digital Marketing: A Quick 5 Step Guide for Beginners

 

 

You’ve heard digital marketing is important for your business, but you don’t know where to start. You have a website and no one’s buying anything?

Fear not! This post will walk you through 5 digital marketing steps that are essential to the success of any business online. A word of caution though: digital marketing can be overwhelming so be sure to bookmark and revisit this post so you can revisit when you finish implementing these steps in order.

 

Step One: Define your customer avatar.

– Who is your prospective client? What are their demographics, interests and behaviors? This will help you define the type of digital marketing content that will resonate with them. For example, if a majority of people visiting my site are moms in their 30s who like to cook for themselves then I might want to include a recipe on my blog post about how to make healthy meals. If they mostly read articles when browsing online, then blogging might be better than social media or email campaigns as a form of digital marketing because it’s more personalized and interactive.

 

Step Two: Optimize your website for mobile and design with your customer in mind.

Mobile digital marketing is a growing trend because people use their phone to access the internet more than ever before, so it’s important to make sure that you’re optimizing your site for this platform if you want to be successful. There are many different ways of doing this but here are some examples below:

– Make sure images on the page load quickly by compressing them using an app like TinyPNG or Photoshop.

– Consider creating two completely separate versions of each webpage, one optimized for desktop/laptop users and another version designed specifically for mobile devices. This way when someone clicks onto your website from a search result they’ll get content that loads easily and is formatted according to the device they will be viewing your website from.

– Consider the layout and navigation elements of your site. Is the menu easy to see and navigate to the necessary pages that may be of interest? If someone wants to get in touch, do you have a contact page visible?

 

 

Mobile digital marketing is a growing trend because people use their phone to access the internet more than ever before, so it’s important to make sure that you’re optimizing your site for this platform if you want to be successful.

 

 

Step Three: Engage your customers with your content

– Update your blog on a regular basis.

– Create digital content that people will enjoy reading, watching and listening to. You want them to come back again the next day for more!

A common tactic is to create digital content in different formats so there are options for all types of readers: books, newsletters, blogs posts, videos etcetera.

You can also use social media like LinkedIn, Twitter or Facebook as part of this digital engagement strategy by sharing interesting articles with others and inviting people to comment on what they think about it too. If you have an active following online then you’ll have someone who might share your article (and their own followers) which ultimately increases reach even further.

Engaging customers means creating something worth their time and a pathway to a better relationship with them.

 

Step Four: Track and measure your digital marketing activity

– Find out what is working by analyzing the data you’re collecting. What content are your customers interacting with the most?

– Be sure to check in on any new campaigns or strategies a few weeks after they go live so that you can see if they are successful, modify them as needed, and repeat!

By tracking your activity, you can see what is working and then adjust as you go.

 

By tracking your activity, you can see what is working and then adjust as you go.

 

Step Five: Assess Activity, optimize and repeat.

Now that you have data from tracking and measuring what is happening, you can optimize your digital marketing activity on an ongoing basis based on what is happening. You may find that there are particular months when it’s a particular season or a big event in nearby locations that causes a spike in orders or enquiries. Seeing trends like this in your activity allows you to plan for future campaigns around upcoming months and continue to make improvements as you gather more interactions and activity with your customers.

If you feel overwhelmed just reading what you need to do and need some help, Wowza can help you get started. Get in touch with us today.

Facebook Mobile – The site that has changed our lives was launched on April Fools.

Facebook Mobile – The site that has changed our lives was launched on April Fools.

by | Mar 31, 2021 | Facebook, Social Media

Facebook Mobile – The site that has changed our lives was launched on April Fools.

 

 

These days, our phones seem like they can do anything and everything. If you’re anything like us, it’s hard to not be glued to them 24/7!

And did you know that Facebook for Mobile was launched on April 1, 2006? (Source: Facebook Company Info)

With ever growing mobile technologies, it may come as no surprise the importance of mobile when it comes to digital marketing. And if you’re looking at social media, there’s no other place like the Facebook. With over 2.45 billion app users, as of 2019 – chances are you probably have the app already downloaded on your phone! (Source: Business of Apps)
In fact, Facebook is the second most downloaded social media app – only falling short to video app TikTok! (Source: Hootsuite)

In the beginning the Facebook app was not received well –  released in 2010, it didn’t work as it was slow and buggy, making the user experience unenjoyable. However over the years it has improved into the great, functional and user friendly app that we use today.

 

In the beginning the Facebook app was not received well –  released in 2010, it didn’t work as it was slow and buggy, making the user experience unenjoyable.

 

 

It’s hard to deny that Facebook’s mobile capabilities have played a large role in the social media giant’s success – and if you’re looking to grow your online audience, you should definitely be thinking about utilizing Facebook mobile to your advantage.

 

In January 2021 alone, over 98% of active users accessed Facebook via a mobile phone.
Eight one percent (81%) of users accessed Facebook over the month of January using ONLY their mobile, a tremendous increase on the 1.7% of users who accessed the site exclusively using desktop. (Source: Statista)

 

This huge jump indicates the importance of being mindful of mobile users, and making sure your content is accessible, and ‘mobile first’.

 

A mobile first strategy consists of a focus on optimizing your content to cater for mobile viewers. This means making sure your content is appropriate for mobile sizes and capabilities, and your CTA’s (Calls to action) are actionable on a mobile device.

 

User experience is paramount! 

Making sure your site, content, and Facebook page all look and work great on mobile devices is your first step to positively capturing the attention of Facebook users.

 

Facebook also provides a number of mobile apps to help page owners manage their pages from their own mobile device – perfect for when you’re on the go! Facebook Business Centre helps you manage and schedule posts, respond to messages and comments and analyse audience insights. Whereas Facebook Adverts Manager allows you to manage your advertising campaigns with ease. Both of these apps are available on the app store, and free!

Since the launch of Facebook for Mobile 15 years ago, we can safely there has been a lot of iterations and improvements and impact on our everyday lives as well.

If you don’t know where to start, Wowza can help you get your Facebook page mobile ready! And if you’re not totally convinced on Facebook, check out our previous article – “Why Facebook is the perfect platform for your business.”

Get in touch and see how we can help your business.